"How often should I post on Substack?" It’s an age-old question that’s sent many a Substacker into spirals of doubt. Doubt as in Did they unsubscribe because I’m sending too many posts? Am I bothering them? Am I not growing/has my growth slowed because they need more? less?
As a writer/podcaster that switched over to substack, already having a biweekly schedule was perfect for me because I can take my time and make it worth the email.
As a reader, receiving a lot of emails from one publication gets so overwhelming and I feel like I'm never going to catch up.
Appreciate these insights, @Sarah Fay. I have danced with posting at various tempos over the years. Right now, I post when I have something to say and the time to say it well.
Thank you for clarifying so many points! I did a quick calculation before and did wonder about the "post everyday" logic because one is essentially spamming sub's inboxes! I also love that you have reminded us all engagement trumps frequency.
What's your take on having two seperate newsletters for different topics. Broadly, I write about travel, running, and lessons that I've learned from living around the world. All three are bundled up together and the reason that I write about any of these is because I've had a lived experience of it recently.
However, I'm considering upping the output of running related pieces because it's what I love doing and I believe it will make me a better, more considered runner as a result.
I have a small but engaged following of ~40 subs. Would you recommend splitting these out or continuing with a single, broader publication?
I ask this questions as I consider posting a running newsletter in addition to my usual weekly newsletter. Or if I should alternate them?
"I’m not getting enough out of this" typically translates to "You’re sending too much stuff." You're a veteran, Sarah, so I don't mean to express doubt, but my brain says those things are opposites. It could mean "I'm not getting enough *value* out of this, but that seems unrelated to the quantity and more about the quality. I was just curious if you could elaborate on your argument a little bit.
Also, how do you gauge a pub's engagement by looking at the leaderboard? Do you just mean see how many people are referring them?
This is very helpful and full of good takeaways. I recently started here and I believe once a fortnight works for me, it allows me to prepare and carefully craft my next piece without rushing. For me quality is above quantity.
💗
Thank you
As a writer/podcaster that switched over to substack, already having a biweekly schedule was perfect for me because I can take my time and make it worth the email.
As a reader, receiving a lot of emails from one publication gets so overwhelming and I feel like I'm never going to catch up.
A way to say quality over quantity.
This was definitely helpful and has me thinking of what to do next
Appreciate these insights, @Sarah Fay. I have danced with posting at various tempos over the years. Right now, I post when I have something to say and the time to say it well.
Great read, thank you!
Less is truly more Sarah.
Thank you for clarifying so many points! I did a quick calculation before and did wonder about the "post everyday" logic because one is essentially spamming sub's inboxes! I also love that you have reminded us all engagement trumps frequency.
I love that Substack is so different in the way it prioritizes content ...
Thank you for sharing this Sarah!
Less is more, more and more every day.
What's your take on having two seperate newsletters for different topics. Broadly, I write about travel, running, and lessons that I've learned from living around the world. All three are bundled up together and the reason that I write about any of these is because I've had a lived experience of it recently.
However, I'm considering upping the output of running related pieces because it's what I love doing and I believe it will make me a better, more considered runner as a result.
I have a small but engaged following of ~40 subs. Would you recommend splitting these out or continuing with a single, broader publication?
I ask this questions as I consider posting a running newsletter in addition to my usual weekly newsletter. Or if I should alternate them?
Super helpful! Thank you!
"I’m not getting enough out of this" typically translates to "You’re sending too much stuff." You're a veteran, Sarah, so I don't mean to express doubt, but my brain says those things are opposites. It could mean "I'm not getting enough *value* out of this, but that seems unrelated to the quantity and more about the quality. I was just curious if you could elaborate on your argument a little bit.
Also, how do you gauge a pub's engagement by looking at the leaderboard? Do you just mean see how many people are referring them?
This is very helpful and full of good takeaways. I recently started here and I believe once a fortnight works for me, it allows me to prepare and carefully craft my next piece without rushing. For me quality is above quantity.
This was super helpful to think about - especially the question “what would I want to receive”. So simple but so good! Thank you for the reminder