Last chance to spend this weekend selling your book instead of doomscrolling...
How to Use Substack to Sell Your Book Masterclass enrollment closes in 6 hours
This Saturday!
April 5, 2025 | 12 PM - 3 PM CT
Replay available for those who can't attend live
→ Enrollment closes in 6 hours at 6:30 PM CT tonight, Friday, 4/4
Instead of wasting three hours doomscrolling this weekend, empower yourself to use this magical platform called Substack to sell your book.
By popular demand, the class is:
for both forthcoming and backlisted titles and
traditional, hybrid, and (some) indie authors.
The bestseller list strategies are really tricky for indie authors but everything else applies.
This 3-hour masterclass will show you how to:
Transform your Substack into a powerful book marketing engine
Drive significant sales for your backlisted titles (books published more than 3 months ago)
Implement specific strategies that could help you hit bestseller lists
Build a community of superfans who buy everything you write
+ A panel of publishing experts
Join our conversation with industry insiders:
Larissa Salazar (Book Launch Strategist, Brand Builders Group)
Maria Whelen (Agent, Inkwell Management)
Will Anderson (Senior Editor, Penguin)
Brooke Warner (Publisher and Author)
They’ll share insider knowledge on publicity strategies and the future of publishing and answer your most pressing questions.
What Authors Are Saying:
“This is exactly the kind of workshop I’ve been waiting for. So many author marketing trainings ignore Substack or treat it like just another email list. But this approach—using it to relaunch a backlisted book and build long-term superfans—feels fresh, smart, and actually doable.” —Anton, Permission to be Powerful
Investment:
$185
Limited spots available
—> Substack Writers at Work subscribers get 15% off. Use the code backlistedbestseller at checkout.
Yes, but...
“April 5th is a day of protest.”
The replay will be available within 24 hours.
“You have a huge list—I don’t.”
I only used my 5,000-subscriber author Substack to achieve these initial results. Size isn’t everything—strategy is.
“I’ve heard all this before.”
No one else is teaching these specific Substack strategies for authors. This is fresh, tested material.
“Authors shouldn’t have to sell their own books.”
Agreed. But the reality is that publishers won’t do it for us and rarely help us do it ourselves. These skills put you in control.
“I don’t have time.”
In the 3 hours you might spend doomscrolling social media, you could learn skills to sell your books for years to come.
“I just want to leave my book on the backlist and move on.”
I thought that too until I learned that publishers will no longer buy our books unless our previous books have sold. These strategies put you in good standing with publishers for future books and give you lifelong skills to sell your work anytime.
“I don’t see the value, even at the low price.”
This will set you up to avoid paying an independent publicist in the future, i.e., save you $20,000-$30,000 (!).
See you there!
All my best,
Sarah
P.S. Still have questions? FAQs can be found here.
This is exactly the kind of workshop I’ve been waiting for. So many author marketing trainings ignore Substack or treat it like just another email list. But this approach—using it to relaunch a backlisted book and build long-term superfans—feels fresh, smart, and actually doable. Appreciate the clarity and ambition here. Count me in.
Looks interesting. Is it primarily for fiction or non-fiction authors? Or both. I've written both but mostly fiction.