Your Guide to Writing Substack Notes That Get Engagement [Updated 2025]
The Notes algorithm is always changing. At the end of each month, I update you on what’s going viral and getting traction right now.
▪️ Treat these as prompts and make them your own.
▪️ Notes is just part of your job as your Substack’s publicist. We play four roles: writer, editor, publicist, and publisher.
⚪️ Photos! This is a new development and one to watch.
Big change in the algorithm! (That makes it sound like I know the algorithm personally, which I do not—just what I’m seeing.) Photos are getting a lot of traction.
But! The image and the caption/text each do work separately. For our purposes in the Boost, do a really good job of describing the image of your Note.
