How to Write or Revamp Your Substack About Page to Draw Subscribers

And know your value on Substack

• The magic of writing and revising your Substack About page

• My 10-minute About page video tutorial

• My signature About page template

  • Both are from my Substack Success Foundations Course.

***Newbies and veterans! After you’re done, please share your About page in the comments.

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Welcome to all the new subscribers to Substack Writers at Work! And thank you to those of you who’ve been with me for months or years and are growing, growing, growing in every way.

I was inspired by

Lucy Celebrates

and

Mary

to send out my super-special guidance on how to write your About page. It’s slightly revamped and enlivened. (Mary is my soulmate—her Substack is Fiction and Also Cats!)

• Your About page is so much more than just something you fill out; it’s a rite of passage. (Please don’t have AI write it!)

• It’s something to revisit often, especially if you’ve had 1) a big jump in subscribers or 2) have hit a plateau.

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The magic of your Substack About page

I love it when people ask me if their Substack About page matters.

• Does anyone really look at it?

• Don’t some successful Substacks have, like, nothing there?

• Why bother?

Well, we don’t know for sure because Substack doesn’t give us those stats, but I’ll give you two reasons why I think it does:

1. It’s very prominent on the app.

2. Many people won’t freely give out their email addresses and certainly not their money for a paid subscription without checking out the source.

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The “right” way to write your About page