What You Really Need to Know About Your Substack
Spoiler: The medium is the message
🎧 Listen to the podcast version here:
I love this photo of him. The black turtleneck. The determined expression. The eight rotary phones along the wall behind him. The pen in his hand. The two books open in front of him, one with an image of a knight from the Middle Ages.
If you don’t know who this is, it’s the iconic communications theorist Marshall McLuhan.
McLuhan is perhaps best known for declaring, “The medium is the message.” He meant it on an existential and global level, arguing that human nature and society are changed by each technological innovation.
But it also occurs individually. How our writing reaches our readers—via a physical newspaper, a TV, or a social media platform on a smartphone—creates a symbiotic relationship with what we write and influences the reader’s experience of it.
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